Sales Manager

Salary - £55,000 + Bonus
Location - Lurgan
Closing Date -

Job Description

Silverwood Recruitment Ltd are assisting a local FMCG with the recruitment of a Sales Manager, we are seeking applications from qualified Sales Manager who have strong sales skills as well as the ability to lead a field based team of driven sales representatives.

The ideal Sales Manager will have lengthy experience with the entire sales process, excelling at lead generation, relationship building, and deal closing. The successful Sales Manager will have a successful track record and who can inspire the same performance in others. The role demands a leader who has a sharp mind and an ability to coach, advise, motivate, while building and maintaining a high-performance team.

The responsibilities of the Sales Manager will include but not be limited to:

  1. Represent the company effectively with comprehensive knowledge of our portfolio.
  2. Overall management of Field Sales Team – Recruit sales representatives, set objectives, train and coach them, and monitor their performance.
  3. Identify knowledge gaps within the team and develop plans for filling them.
  4. Achieve company objectives by planning thoroughly, setting sales goals, analysing performance data, and making forecasts.
  5. Generate leads and establish and nurture customer relationships.
  6. Performance in this role will be measured primarily by achievement of new business developed, volume and sales growth.


  1. Commercially astute and able to drive business performance in both On & Off Trade.
  2. Five or more years of experience in managing a high-performance sales team.
  3. Strong track record of achieving sales and profit targets.
  4. Excellent written and verbal communications skills.
  5. Good knowledge of Microsoft Excel and PowerPoint.
  6. Experience in the FMCG sector and working with large chain retailers across the Island of Ireland.
  7. Experience in building sales forecasts based on historical data and logical assumptions.
  8. Customer centric ability to build strong business relationships with different customer profiles.
  9. A full Ireland or UK driving licence is required for this role.

If you are an experienced Sales Manager seeking a challenging new role please contact Lois for more information on 02838324654.

Apply Here